yes, surprise surprise, "I don't like the consistency." Or in this case, the lack thereof. Musical rant to follow, might as well tune out now if you're tone deaf. ;)
ok, I admire a good marketing campaign. It may not get me to buy your product, but at least I can appreciate the work that goes into it.
"ba da ba ba ba.... I'm lovin it"
It's become McD's new anthem. Which is perfectly fine; it's great to reinvent your image, and try to connect with the new generation. But can we be consistent about it?? PLEASE! I wouldn't even mind the change in keys with every commercial so much, but the change in moods has GOT to go. Sometimes minor, sometimes major, they don't even keep the same intervals for each version of the jingle.
I present Exhibit A. Let's overlook the tackiness that is the domain name. Not to mention the absurdity of linking Mcdonald's, an American icon, with a need to subdivide us by ethnicity. But wait, that's a whole 'nother tirade.
Anyhow, if you open up the link, you should hear E-F#-G-B-A for the ba da ba section. Let's break this down: whole step up, half step up, major third up, whole step down.
Next, Exhibit B. The notes for this version, A-B-C-A'-G. so you've got: whole step up, half step up, major sixth up, whole step down. The UK mixes it up in Exhibit C with C-D-E-A-G: whole step up, whole step up, fourth up, whole step down.
I'm getting tired of searching for more links to audio samples (they seem to be well hidden), but I think you get my point. Next time you see a McD's commercial or hear one on the radio, I can almost guarantee that it'll be different from the last version.
I know I'm alone in my neurosis to notice this, or more specifically: care. But unfortunately, I do, and it's ruined the entire campaign for me. Ah well, I'm sure Coke or someone will have something coming along soon.